Books

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The One to One Future : Building Relationships One Customer at a Time	What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit.
Enterprise One to One : Tools for Competing in the Interactive Age	The technological wave is making products smarter and changing what consumers buy, how they buy, and where their loyalty goes. Enterprise One to One can help your business stay in front of the wave. Our current technology makes it easy for businesses to build customer relationships. Businesses can now treat different customers differently; however, it's important to know how each customer wants to be treated. Peppers & Rogers explain how to harness technology to achieve competitive advantages in customer loyalty and unit margin. They show you how you can tell customers apart, remember them individually, and have them give feedback directly to you. They also display how mass customization technology enables businesses to customize products and services as a matter of routine.
From Paper to Web	Futurists have long talked about moving more information off of paper and into electronic form. Meanwhile, we've been drowning in more and more paper. Tony McKinley understands why. He provides an enticing case that today's tools finally make a substantial transition from paper not just possible, but desirable. And he shows how it can be done. No electronic dreamer, Tony McKinley is fully aware of the trade-offs between paper and electrons and he examines each decision along the way. He shows how the day of more accessible information with fewer lost files can now be reached.
The Art of Electronic Publishing	A comprehensive guide to the opportunities, processes, products and management issues surrounding electronic publishing. A practical guide to the techniques and artistry of electronic publishing, addressing document structure, formatting, design, communications goals and techniques, and the role of standards. Twelve case studies illustrate techniques discussed. The CD-ROM provides a hyperlinked version of the book as well as an SGML video.
SGML Buyer's Guide	A Unique Guide to Determining Your Requirements and Choosing the Right SGML and XML Products and Services. The "SGML Buyer's Guide" helps experts and beginners to analyze the publishing process and to evaluate and choose the best tools and services for their needs. It also presents a new methodology, developed by the authors, that simplifies and optimizes publishing systems. The CD-ROM contains a professionally chosen selection of SGML and XML freeware, a graphics package, and demos of many commercial SGML software packages.
On-Demand Printing: The Revolution in Digital and Customized Printing	Howard M. Fenton and Frank J. Romano are "gurus" in the digital printing industry. Their knowledge offers the reader an overview of the phenomenon the printing industry is currently experiencing, while providing valuable insights as to what lies ahead. While communicating primarily with print providers, this is an invaluable guide to those who desire to successfully navigate the changing course of printing. Various printing technologies and products are presented in an interesting and provocative manner, stimulating ideas for how one might take full advantage of them.

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